"You don’t need millions of followers, just a tight-knit community. Try to really understand who your target audience is, what they’re interested in, and what concerns they have. Then post things to Instagram that will intrigue them, make them laugh, reassure them, and inform them.
You might only have 100 followers, but if all of them know you, and 50 decide they really like you, and 10 decide they trust you to sell their home, that’s a 10% conversion rate. Not too shabby."