"You don’t need millions of followers, just a tight-knit community. Try to really understand who your target audience is, what they’re interested in, and what concerns they have. Then post things to Instagram that will intrigue them, make them laugh, reassure them, and inform them.
You might only have 100 followers, but if all of them know you, and 50 decide they really like you, and 10 decide they trust you to sell their home, that’s a 10% conversion rate. Not too shabby."
Sammy Harper is a content writer at Realvolve. Her nine years of digital marketing experience include SEO, email marketing, social media, and blogging. Fascinated by the real estate industry and inspired by agents’ stories, she vows to provide her readers with only the most valuable content.